Over the past 50 years, the history of betting on sports has changed drastically. It was once a niche market that was limited to horse racing events and is now a competitive online market. This article will look at the evolution of sports betting and report on increasing marketing activity by companies who seek to profit from punters’ misfortune. You will also find the best way to navigate the maze of We1Win companies and make the most of your money.
In the late 1800’s, the first “bookmakers” opened. Bets were taken only at horse racing meetings in the UK. The legislation was relaxed towards the beginning of the 1900’s so that anyone could become a sportsbook bookie during this period. In 1961, legalization of bookmaker retail outlets was made. Before long, there were 15,000 (mostly independently owned) outlets across the country. Today, there are approximately 9,000 outlets. The market is dominated by chain stores (William Hill the market leader), with independent businesses becoming less popular among new customers.
The internet has been a popular way to bet on sporting events over the past 15 years. However, the demand was low as it was difficult to reach potential customers because of a ban on gambling advertising and slow network speeds for home PCs. With the speed of internet connections, in-play betting was not possible.
The popularity of We1Win increased dramatically among previous non-gamblers when the government lifted the ban on advertising via UK Gambling Act of 2005. This law was in effect since September 2007. This allowed companies to advertise via media and sponsorship deals, making it easier for customers to learn about special offers that they offered. Customers also had access to better Broadband access and faster speeds.
There are many betting offers, including new customer introductory offers. Please see my other articles to learn how to avoid getting sucked in by these reward programs. Regular customers can also take advantage of money-back or no-lose offers from sites like BetFred and Paddy Power. These marketing schemes include money-back offers and bets that are not subject to loss.